Case Study: 

E-commerce comprised 5% of total retail.

This chart from Credit Suisse shows that Singapore falls behind China, US, and Japan in terms of e-commerce usage.

In 2017, Singapore e-commerce comprised 5% of the country's total retail.

Meanwhile, e-commerce comprised 23% of total retail in China and 8% of retail in the US.

Singapore still beat other ASEAN countries, however. The proportion of e-commerce in total retail in Indonesia is at 3%, nearly 2% in Malaysia and Thailand, and 1% in Vietnam and the Philippines.

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