We’ll put this out there: we loved the viral stunt pulled off by World Wide Fund for Nature (WWF) Singapore. What better way was there to shock people about the fact that domestic trade of ivory still exists here? The highly-polished branding of a fake ivory online store called Ivory Lane provoked folks into righteous ...

The post WWF’s ‘Ivory Lane’ campaign was ruined by Straits Times, which threatened to publish an exposé: Esquire appeared first on Coconuts.


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